HI THERE. WE’RE THE UPPERCASE COLLECTIVE.
We’re passionate about B2B storytelling that uncovers the nuances of your product, and makes heroes out of your best customers.
Grow your customer testimonial library across case studies, blogs, white papers and more.
Our
experience
Content marketing & storytelling
Tracey brings more than 15 years of B2B content marketing expertise to the table, and knows the importance of case studies for sales and marketing teams, as well as content repurposing so business can get the most out of their time and money.
Customer management
Customers being interviewed for case studies should feel like the heroes of the story––excited to share and promote their work and results when everything goes live.
This begins with great interviewing, use case expectation setting, and quick editing based on their feedback.
Customers should walk away from the process feeling even more in love with your brand.
Project management
Visibility and process are the keys to consistency, and our team ensures you have everything you need to see into every stage of case study content production from where interviews and case studies stand to if and when a customer has approved copy.
You’ll also receive a customer testimonial library of approved customer quotes to share with your sales and marketing team.
A writer rolodex
Tracey’s >15 years in the industry has built her a rolodex of writers and editors with journalism backgrounds and MFAs. These folks produce high-quality content based on interviews with customers you won’t find anywhere else in the B2B space––and they do it quickly.